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Transforming the Automotive Industry with Women Leadership

At the heart of Michelin’s values is a strong belief in diversity, equity, and inclusion. The company’s dream is to build a workplace where everyone feels seen, heard, and supported, regardless of their background or gender. This means creating real opportunities for people to grow, lead, and thrive. While change takes time, every step forward counts. It is through stories of individuals like Forgiveness Mathebula and Bianca Greef that we see how progress is not just possible but is happening.

Forgiveness Mathebula: Breaking Barriers in Mining
Forgiveness, a Senior Account Manager in the mining sector at Michelin, has seen firsthand the barriers that exist for women in the industry. “Working on site has given me a deep understanding of the difficulties women face, from workplace culture to practical considerations like safety gear designed for men,” she said.

She believes that meaningful change requires companies to be transparent about their diversity goals, provide strong mentorship programmes, and ensure that women are given the same opportunities for leadership as their male counterparts. While challenges persist, the presence of women in leadership roles is increasing, sending a clear message that change is underway.
Bianca Greef: Redefining Leadership in Sales

Bianca, the first female B2C Sales Director at Michelin Sub-Saharan Africa (SSA), has also had to navigate a traditionally male-dominated space. Her journey began eight years ago when she was the only woman in her sales team. “I saw the opportunity not just for myself but for other women to break into sales and leadership,” she explains.

Through persistence and hard work, she rose to the top, proving that results and competence can overcome gender biases. “Women bring a fresh perspective to leadership, one that is understanding, adaptable, and centred around people,” she adds. Bianca challenges the outdated notion that women must choose between having a family and a career, advocating for corporate environments that support women in doing both.

Michelin Drives Inclusive Growth
Michelin has played a crucial role in supporting their growth, offering opportunities that have allowed them to thrive in their respective roles. The company is paving the way for more women to step into leadership positions. The presence of women like Forgiveness and Bianca proves that barriers are being broken, and new paths are being forged.

About Michelin
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tyres and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 129,800 people.

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